Action 9: Disseminate information internally
Packaging design decisions require input from a multidisciplinary team. Clearly defined roles and responsibilities according to expertise will set the stage for fluid communications and coordination.
R&D specialists, buyers, marketing experts, representatives from sustainable development, production and logistics departments and other teams can all play an important role in developing and carrying out optimization initiatives.
Messages can be communicated internally via such traditional tools as your intranet, internal memos, employee meetings, etc.See the OptimEco Kit for points the manager should consider.
Action 10: Discuss options with suppliers
Implementing a packaging optimization initiative can generate significant changes for suppliers, who will be required to meet new environmental requirements in terms of materials selection, recycled content, revisiting the initial packaging concept or the entire packaging system. A period of transition will be necessary to enable suppliers to adapt to the new situation.
The key to successful supplier communications is the development of detailed specifications for responsible procurement. Discussion meetings and supplier training can also facilitate the process.View Strategy 1 for more information on responsible procurement.
Action 11: Communicate with consumers
Providing consumers with information on packaging optimization initiatives is an effective way to convey your commitment to the environmental performance of your packaged products or printed matter.
You can highlight the steps you took, any benefits derived and the optimization challenges you overcame, while keeping in mind that all products and packaging generate environmental impacts. There is no perfect product or packaging.
Points to consider
- Develop a coherent, accurate, factual and verifiable message. Consumers must be able to grasp the essence of the environmental benefits resulting from the initiative.
- Focus the message on the nature of the materials that make up a packaging item so as to facilitate recovery by consumers and increase recyclability.
- Add information or symbols on packaging to provide consumers with information on how to better sort packaging (sorting instructions).
- Aim your message directly to consumers by giving clear and specific tips on how to help in the packaging recovery process.
- Making unfounded statements.
- Touting that the initiative is more eco-responsible than it actually is.
+Useful links for more information
Strategy 4: Communicate
Environmental claims : A guide for industry and advertisers
Underwriters Laboratories (UL) –(anciennement TerraChoice)