Lavo case study - Same amount of doses

Lavo case study - Same amount of doses

La Parisienne multipurpose bleach has been available in a more concentrated formula since 2013. The product contains the same amount of reagents and less water, so consumers get the same number of doses in a smaller format.

The concentrated formula reduces the environmental footprints of the product and packaging, in particular by limiting resource use. Less water goes into the bleach’s formulation and less plastic goes into its packaging and the compact format allows to transport more bottles on each pallet, which means fewer trucks on the road and less greenhouse gas emissions!

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