Before entering the world of packaging optimization via ecodesign, let’s first define packaging, its role and functions.

What is packaging?

People sometimes believe that packaging is a simple accessory, unnecessary or even useless.

The truth is quite the opposite! Packaging plays a crucial role in preserving and conserving such perishables as food, cosmetics and medications. It also protects its contents from shock and breakage, makes handling easier, provides information, and much more. Packaging can be divided into three general categories:

Primary or conditioning packaging

Acts like the product’s “skin” and is in direct contact with the product. In packaging professionals’ jargon, it’s called a “Stock Keeping Unit”, or SKU for short, and is intended for the consumer or end user. Examples: bottles, boxes, pouches, tubes, caps, labels, seals, etc.

Secondary packaging

Allows for grouping several products for sale in batches and may sometimes be used for in-store display. This type of packaging also facilitates handling during product transportation and distribution. Examples: shrink-wrap, cardboard trays, corrugated or boxboard boxes.

Tertiary or logistical packaging

Used mainly for warehousing, transportation and distribution of product batches.

Examples: boxes, transport crates, wood and plastic pallets, stretch film, shrink-wrap.

Key roles played by packaging

  • +Preserves - Protects - Contains

  • +Facilitates handling throughout the supply chain

  • +Improves user experience and facilitates product usage

  • +Informs, communicates and promotes’s role in ecodesign’s portal offers businesses a wide variety of information, documentation and tools to help them implement their ecodesign process.

Ecodesign process

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